Dienstag, 23. August 2011

Louis Vuitton (LVMUY)

Mo?t's Summer Sparkler The other evening I was sitting inwhen I noticed in front of me about the bar an unfamiliar yet extremely handsome ice bucket. It had been matte white and bore the legend Mo?t & Chandon. Nothing unusual there, but what caught my designer handbags louis vuitton was the bottle sitting in the bucket. It was entirely encased in the same eye-catching white matte veneer having a contrasting black ribbon draped over the shoulders. It was Mo?t & Chandon?ˉs limited-edition Ice Imperial, this week?ˉs wine each week ($150 for a three-bottle gift pack including glasses and ice bucket). Before I possibly could query the bartender about thisthem with, yes, ice, filled them with the featured bubbly, and topped the concoction off with a sprig of mint. This is definitely Champagne heresy, thought I. To obtain a bead on what happening here, the next day I called Benoit Gouez, chef de cave at Mo?t & Chandon?awhich is owned by French luxury conglomerate LVMH Mo?t Hennessy Louis Vuitton (LVMUY) and asked him about Ice and also the unconventional way in which it was being served. It seems that Champagne sales are particularly slow in the summer. Based on Gouez, "In summer time louis vuitton outlet sneakers men are more relaxed and Champagne can be seen as too strict, too formal. So the idea ended up being to propose something inside a more casual atmosphere. "When the elements is warm, we'd also noticed that some consumers, especially in the south of France, had started using ice cubes in their Champagne. But when you do it with classic Champagne which is not designed for that, the effect from the ice will really affect the taste of the Champagne and also you end up with something which is watery and winey and never that good." Hence the advance of Ice Imperial. It?ˉs richer, with a more robust flavor profile along with a higher quantity ofresults in a summer Champagne that actually works splendidly with ice. "Free, fun and fresh!" may be the marketing tag Mo?t & Chandon is pushing for Ice, also it makes sense. As Gouez says, it?ˉs "fun, more casual, less formal but additionally free, to let people play with your wine, to personalize their drink, to let them add a garnish that may enhance flavors they get in the wine." I tried it with mint, cucumber, and strawberries and all sorts of were delicious. Champagne is one of the most conservative wine region there's, but by thinking away fromoriginates up with a brand new, charming, and hugely quaffable summer provide louis vuitton handbags. Ice Imperial has been poured at select bars and restaurants in main U.S. cities. At retail it is simply available like a gift pack containing three bottle of Ice, six custom white goblets, which matte white ice bucket for $150.

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